7 Powerful Strategies to Implement Before You Start Internet Marketing

My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife.

I wasn’t worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry! But I’m so relaxed, please don’t make me go out there…

Luckily, I looked up the warning online and found that the toxins actually wouldn’t affect us since it was taking place in a nearby town 60 miles away.

Whew!

And instead of braving the traffic I’m here on the keyboards writing this article for you.

Before you start Internet Marketing for your local brick-and-mortar, e-commerce and start-up business, I want to give you 7 powerful strategies to implement.

These are areas where the majority miss the boat and it costs them money and time establishing a business online.

My intention in this article is to help you get up to speed quickly before you start Internet Marketing so you avoid making costly mistakes:

1. It’s essential that you have short, medium and long-term goals even before you start Internet Marketing.

This means thinking about exactly what you want to achieve within a week, a month, six months, a year, five years and so on.

Goals are critical to your success in business. Without them, you’ll flounder because you have no focus, no direction, and no plan. You can even set goals for the next 10 to 20 years.

The mind needs specifics. If your goals aren’t specific and measurable then your goals won’t be effective in helping you move your business forward.

2. Identify all the business activities you’re good at. Are you good at sales and marketing? Accounting? Human Resources? Operations? List them and analyze which ones you’d like to achieve long-term.

3. Make sure you have a proven Internet Marketing strategy that can be documented even before you start Internet Marketing. Every detail included in your plan should be studied and reviewed on a regular basis to see if you’re right on track or if you need to do some tweaking (which is normal as a business grows).

4. Identify what types of services and/or products you’ll be selling to potential clients. Focus on a small number of products or services to start.

You can always modify your goals as you adjust to your markets’ wants and desires. You can’t afford to jeopardize the quality and efficiency of your work by trying to do too much. I’ve learned this the hard way…

5. You must know what you want your marketing/sales funnel to look like even before you start Internet Marketing. I recommend to all my clients to outline their funnels. This outline can be a simple list or diagram, but you need to make sure that the layout is arranged in order of appearance.

Plus, create a products and services catalog that has product and service descriptions, payment options and possible campaigns you can run to promote them.

6. Planning your promotions is critical to your success. An editorial and promotional calendar is something you should focus on. Once you have your marketing/sales funnel outline and catalog, the very next step is to schedule when you’ll promote your products and services.

7. Look for a mentor; someone who can give you answers to all your business-related questions.

I’d like to be your mentor so if you’d like to take the guesswork out of growing your business online then click here to get the ultimate shortcut to help you start Internet Marketing today.

Of course, you can find some of this information online. But nothing beats the information and best practices by learning from someone who has been in your shoes and has successfully established their own Internet-based business.

Components of a B2B or B2C MarTech Stack

It is not a secret that buying, owning, and maintaining a car costs a significant amount of money. Especially now, when gas prices are high and continue to increase. What if you could avoid paying as much as you do right now? Even while still getting to where you need to go?

Many city dwellers can. In fact, many people from Chicago are already dumping their vehicles and becoming reliant on rideshare. Current research has shown that it is in fact cheaper to use services such as Uber and Lyft in cities including Chicago, Los Angeles, New York, among others.

However, some people are hesitant to use these services due to all of the negative news stories reporting violent crimes involving drivers of such services. However, some services such as Uber are introducing safety features to help riders feel more comfortable reaching someone in case of emergency. It also helps hold drivers accountable by creating a stronger sense of authority, of being watched.

There are many benefits to using these rideshare services in bigger cities. In bigger cities drivers tend to have to pay to park their vehicles in addition to other typical costs such as gas, repairs, affordable auto insurance, etc.

On the other hand, some reports say that the cost of using rideshare will not be cheaper than owning a car until 10 years from now. But, it just depends what is best for the individual budget. In fact, news sites have even developed calculators to see if ridesharing is beneficial to your budget. Another detail that the calculator includes is the cost of time. A detail often overlooked by the monetary costs of things, but a detail equally, if not more valuable to people.

Additionally, there are options to “pool” with other rideshare users to eliminate even more costs. This option is not always the best depending on the intentions of your trip, but can be especially helpful for the commute to work, for example.

The increase in regular rideshare users creates another problem, unfortunately. The amount of cars picking up passengers has disrupted the flow of traffic in certain regions of the city, especially in Chicago. They have even increased fines of traffic violations.

The tickets and gas prices also seem to be turning away some drivers as they pay out of pocket for each item, in addition to possible rideshare insurance. But, drivers who discover that there is a growth in the city population using their services may attract attention to drivers hoping to make more money.

This then creates an issue for rideshare companies who are already struggling to pay their workers. Companies such as Uber who are providing benefits to European drivers, the costs will not go down anytime soon for them.

Time to Place Your Bets – Even on Some Weird Wagers

It’s commonly known that Vegas is the place where one can legally wager on just about anything, provided the books offer the proposition bet(s). Gamblers love to put their money on weird wagers, especially around Super Bowl time. Now that the Supreme Court has overturned the ban on sports betting, we just might see more uncanny bets being offered in states that bid for sports books. Weird wagers are not unique to Vegas. The U.K also gets in on the action.

Here’s a collection of some of the most bizarre, weirdest, wackiest wagers ever made:

1979: The late Jackie Gaughn, owner of the El Cortez hotel in downtown Vegas, posted odds when the faltering U.S. satellite Skylab, was about to crash to earth. The odds were put up on where it would crash: 5/1 for one of the five oceans, 12/1 into the Soviet Union, 100/1 on California soil, 2,000/1 for a hit in tiny Rhode Island, and even 10,000/1 that it would crash into the El Cortez! Turns out it landed in Australia at 30/1.

1980: From the popular TV show Dallas: “Who shot JR?” Wagers were taken at the Castaways Hotel with odds on every cast member prior to the season ending cliff hanger episode, but the Gaming Control Board ordered a halt to all betting because someone had to have a script that knew the answer.

1981: Amidst the ongoing controversy over the murder of President John F. Kennedy, the grave of alleged assassin Lee Harvey Oswald was about to be exhumed to confirm identity. The sports book at the Union Plaza was quick to jump on the proposition bandwagon on whose body would be in the coffin. Odds were posted for: a Soviet agent, Jack Ruby (Oswald’s assassin) or an empty coffin. Due to concerns about the virtue of such a wager, the gaming commission put a lid on it. Turns out it was Oswald after all.

In the UK, it was 500/1 that the FBI will confirm that Elvis is still alive and another 500/1 that Michael and LaToya Jackson are one in the same.

UK bookmakers also offered 1,000/1 that Tiger Woods would become President of the US and 5,000/1 that Bill Clinton and Monica Lewinsky would marry.

A London resident named Matthew Drumbell placed a 1,000,000/1 wager that the world would end before the year 2000. Of course, who would be left to pay him if he survived? No pun intended on the man’s name.

During Super Bowl week in Vegas $ millions are tossed across the betting terminals to wager on one’s favorite team, and some weird bets as well. Here are some of Super Bowls’ past prop bets:

· Will singer Kelly Clarkston omit or mess up one or more words in the National Anthem? How long will it take her to sing it? Over/Under 1 minute, 34 seconds. Will her bare belly be showing when she sings it?

· If Quarterback Tom Brady’s son is shown on TV during the game, will he be wearing a Tom Brady Jersey?

· How many times will Patriots owner Robert Kraft be shown on TV during the game?

· What will be the first touchdown celebration? A ball spike, a dance, lay on the ground, a goalpost dunk, a Tim Tebow kneel, or kiss a cheerleader?

· What color Gatorade will be dumped on the winning team’s head coach? Yellow, orange, clear, red, green, blue? (Yellow was favorite.)

· Who will the Super Bowl MVP thank first in his post-game interview? Teammates, God, Owner, Coach, Family, No one? (Teammates were the favorite.)